"My partner, Bruce Tribbensee, and I worked a day job together. During lunch we would go out and complain about our boss....
We went out to lunch and made a list of things that sucked. One of the things that I thought sucked, as a writer, was sending out stories to magazines.
Our initial idea was to create a social network, where everybody was either a writer or a publisher. Writers could find organizations that were looking for particular pieces.
The plan was to move into art, then music. We would just be this creator, publisher social network. We called it SubmishMash.
We named the company after something we thought sucked. That is like naming shoes after the sound they make stepping into dog crap."
---Michael Fitzgerald, in a great interview where he waxes on the benefits of living in Montana and the uncomfortable importance of keeping your butt in the chair.
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